What is it?
Internet users all over the world know all about Gangnam Style, but do you know about Gwiyomi yet? Gwiyomi / Kiyomi (귀요미) is a Korean internet slang which refers to “the cute one/little cutie”. The latest K-pop craze got its start when it was performed on a variety show by Ilhoon, a famous Korean rapper belonging to the boyband BtoB (Born to Beat) last year. The song was known as “Gwiyomi Player,” which translates (roughly) to “Cute Player.” The performance was well received, but it didn’t go viral until a female Korean indie artist named Hari released her own version of the song this year, calling it the “Gwiyomi song.” Six days later, Ilhoon covered the new version of the Gwiyomi Song on his own YouTube station.
From that point, the Gwiyomi Song immediately went viral, spawning a new internet trend. If you search for “Gwiyomi” on YouTube, you will find a deluge of videos uploaded by teenage girls in South Korea, Thailand, and the Philippines, each performing their own versions of the Gwiyomi Song. K-Pop has many fans throughout East and Southeast Asia, which makes it easy for K-Pop trends like Gwiyomi to spread online. The Gwiyomi Song has even been performed by famous people, like Thai actresses Nuengthida Sophon and Tanyares Ramnarong.
The Gwiyomi trend is spreading from country to country, catching on in Malaysia, Singapore and Hong Kong. It should only be a matter of time before the phenomenon catches on with internet users in Europe, North America, and around the world. Expect to see a lot more cute videos of Korean girls singing saccharine sweet lyrics and performing adorable hand gestures. Soon the popularity of this trend may even exceed that of the Gangnam Style, and now that you know all about it, you can take part in the fun. You can even find guides to the gestures to download online if you want to sing along or upload your own Gwiyomi video!